The second ‘engagement’ was in helping him unlock these stories from the recesses of his memory. I strongly believed that he should share these experiences with the larger world. All these conversations were during private meetings. Over some time, one could see that there was a great amount of method to the madness that is Piyush. I learned, through these meetings, that many of his most brilliant TVCs were the result of extraordinary insights, not just flashes in the pan.

Second, the book has been curated by my dear friend Anant Rangaswami, who championed the book from the very beginning.Īnant, an advertising, media veteran of over two decades says, “ Over the years, I have spent considerable time with Piyush and have heard of wonderful experiences that he has had which, in turn, have lead to his creating great communication. Piyush has a huge stature…as the award winning co-executive chairman and national creative director of Ogilvy & Mather India…and as mentor to most creative heads in Indian advertising. First, I have had great admiration and respect for Piyush Pandey, and wanted to hear him speak about his book. There were two main reasons I wanted to go for the book launch of Piyush Pandey’s Pandeymonium. Relearn to Deploy the 5S principle from Japanese M.Pandeymonium and Its Simple Lessons by Seema Mohapatra.The #TrophyWife Series and The Blog Marathon.The Fantastico morning of a #TrophyWife.Needless to say, the book doesn't disappoint me and in spite of being, self-claimed meager reader, I was all hooked to it. The storytelling ends with author answering the quintessential question 'Will he start his own agency'. The book fluidically progresses to other stories including the storyboards and interesting behind the scenes from the numerous ads he created. The book begins with his early life including his kleptomaniac traits wherein he would borrow ideas from his mother, wife Nita including one of the most popular campaign 'Googly Wooghly wooksh'. Some of his works are- 'Cadbury Kuch khaas hai cricket ad', 'Fevicol campaign', 'Vodafone Happy To Help Campaign', 'MP Tourism', Limca, Center fresh, Satyamev Jayate TVC amongst others. We need not get in who is Piyush Pandey, rather let me tell you about his work which speak for itself. About The Author- Piyush Pandey is a name to reckon with in Indian Advertising.